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WWF-India started as a wildlife conservation organisation with a focus on protecting a particular species of wild flora and fauna. Over the years, the perspective broadened to reflect a more holistic understanding of conservation issues facing the country. To suit India's specific ecological and socio-cultural situation, WWF-India articulated its mission in 1987 as follows:

"The promotion of nature conservation and environmental protection as the basis for sustainable and equitable development."

The WWF-India mission has five broad programme components:

  1. Promoting India's ecological security; restoring the ecological balance
  2. Conserving biological diversity
  3. Ensuring sustainable use of the natural resource base
  4. Minimising pollution and wasteful consumption
  5. Promoting sustainable lifestyles

WWF-India implements its conservation programmes through the following methods: field programmes, public policy, education, communications, NGO networking and resource mobilisation.

The WWF-India has been working to promote harmony between human beings and nature for more than three decades.

Today, it is recognized as a premier conservation NGO in the country dealing with nature conservation, environmental protection and development-related issues. At a time when the Web of Life has come under increasing threats, WWF-India's attempts have been to find and implement solutions so that human beings can live in harmony with nature, and leave for future generations a world rich in natural resources and natural wonders.

WWF-India was established as a Charitable Trust in 1969. With its network of State/Divisional and Field Offices spread across the country to implement its programmes, WWF-India is the largest and one of the most experienced conservation organizations in the country. The Secretariat functions from New Delhi.

The organization is part of the WWF-family with 27 independent national organisations. The coordinating body, the WWF International, is located at Gland in Switzerland.

WWF-India
172-B Lodi Estate
New Delhi-110 003, India
Tel: +91 11 41504814, 41504815
Dir: +91 11 41504791, 41504793
Fax: + 91 11 4150 4779
4150 4815, 4150 4819
Website : http://www.wwfindia.org/

 
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