The Centre closely tracks and classifies
environment-related news and feature items reported in the
print media. This information, which is available for reference
in the WWF- India Library, is extensively used by media professionals
and researchers for background information on important current
and emerging environmental issues.
The Centre receives considerable support from the WWF-
India Communications Division in this focus area. The information
provided includes suggestions on topics or themes, expertise
on specific issues available in India and overseas, government
departments and agencies responsible for policy and decision
making, individuals and NGO's whose work includes the specific
subject area of interest, access to relevant visual material,
etc.
Media Clippings have been classified according to the Centre’s
subject list of 18 different categories.
The Centre had, till recently, been preparing a Trend and
Analysis Report on Environment in the Print Media. This
report contains detailed analysis of the significant environment-related
news brought up in the print media on a quarterly basis.